Oh boy, it has been too long since I last posted here. It's time to get the cycle started again. Today's post falls into the category of sustainable living. My current shoes are getting old. Living in a free-market society, I thought that every dollar spent is like a vote that the consumer casts. I also thought that shoes these days are not very sustainable: all those volatile organic vapors, all those synthetic materials that don't break down. So I was wondering if there is a way to buy more sustainable products. Many sports wear companies are realizing that people with healthy life styles desire products that reflect their values. I first found a site that ranks these companies according to a standardized list of questions (http://www.rankabrand.org/sportswear-sports-shoes/New+Balance). From there, I found that PUMA is leading the pack. This is not necessarily a company endorsement, but as I was trying to explore shoes that are more sustainable, I came across this video that easily explains what it is PUMA is doing. I like it and wanted to share this with everyone.
PUMA Launches InCycle, The Brand’s First... by SynapticDigital
PUMA Launches InCycle, The Brand’s First... by SynapticDigital
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